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Affiliation experience

By: omer nawaz on Sunday, 11 January 2015 | 05:03

Membership in 4 lessons:


While advertising revenues tend to falter for many sites, for several years affiliationconnait rise of increasingly strong from publishers.
The problem is that not enough to just be part of an affiliate network and relay the program for an advertiser expect to make sales result.

 



Here are four lessons from my experience of affiliation as an editor. And what you can learn to improve your approach to this practice.

Lesson # 1 : Do not use banners to spread an affiliate program
Advertisers and affiliate networks offer to help us develop sales by providing us with banners, in different formats , to push their offerings on our sites .
Instinctively, one would think that it is a good idea.

Yet the principle is often - intentionally or not - hijacked by brands. With banners often not impactful and " convert " evil, the result produced more like a high-profile campaign at lower cost to the advertiser.

The banners will be displayed at the affiliate, but are not clicked and virtually cause no sales. But remember, if the publisher does not make sales, the advertiser pays nothing ... and therefore benefits from an advertising campaign "free" on the affiliate site.

To have experimented with one of the largest affiliate networks in 2010 over a period of 6 months, I was surprised at the time to see produce a large number of displays (over 500,000 impressions ) for very few clicks and no sales. So CA zero!

The site allowed to categorize the products to visitors profiles. For example, if I could identify my visitors prefer to travel or leisure, and therefore their offer of suitable affiliate programs.

But even on this principle, the result was not in there!
Why? Because I do not mastered several key parameters: the quality of the supply offered by the advertiser, and interest in the Internet as well as the quality and potential conversion of advertising media of the affiliate program.
In general , avoid banners and prefer other types of integration . For example, a well-placed link in an article related to the product or brand will produce generally much better results .

Lesson # 2 : Do not relay an affiliate program that is not in the target site
Too many webmasters engage in affiliation without thinking about their affiliate strategy.
What to sell ? How to sell it? And to whom?

Because with the model results, the affiliation is not a simple form of advertising, but must be considered from the perspective of performance and with an approach "business" .
The choice of program can not and should not be solely based on the compensation offered or brand awareness . It is especially favor the conversion potential of the offer to its visitors.
To optimize the conversion, the first step is to prioritize products and brands directly linked to the theme of the site.

A tip for self- control over his choice to put themselves in the shoes of a visitor. If I were a visitor to my site I be interested in the advertiser's products and ready to take action to buy ?
Lesson 3 : Do not stay in the promotion schemes provided by advertisers
Many advertisers are not very reactive in their affiliate program and offer promotional desdispositifs (banners, etc.) usually quite ineffective.

As seen above, we sometimes wonder if the advertiser is aware of the quality of the commercial message. And advertising materials he uses to move it
The problem is that the first victim of this phenomenon is the affiliate. As a publisher, you have hands on only one part of the process : the selection, targeting and delivery of the affiliate program . If the banners provided by the advertiser " convert " and not cause few clicks and sales, you can not do anything.

Similarly, for destination pages you return visitors.
You can very well " do your part of the contract" by relaying the affiliate program in the best conditions and to a targeted audience. If then the advertiser's conversion device is ineffective, you will not make sales and will not receive any affiliate commission. Through no fault of your own or your spring.

To avoid this , first choose the affiliate programs you decide to relay . Look at their landing pages and their promotional materials and identify their potential for conversion to your visitors.

In addition, to mitigate the risk of low conversion side advertisers, the best is to play hard your role as prescriber to "pre- sell" the offer of the advertiser to your users. Your visitors will have a priori not much positive about the service or product brand and are more likely to go on to purchase despite the inefficient conversion device of the advertiser.

Lesson 4: Do not expect too much from affiliate networks
In an affiliate network when one is not a "big publisher" , it 's like in college : one is not left alone in his corner. We must do the work yourself.

Generally, an affiliate network begins to develop a real support for sites whose traffic is counted in hundreds of thousands of visitors per month. Provided that the site is in a theme of " commercially recoverable ".

Clearly, there is a good chance that you have to go it alone in how to manage and optimize your site affiliate strategy. Accompanying publishers advertisers or affiliate networks is still, at present, too little developed in France.

Conclusion :

In conclusion , yes , membership is a tangible process for generating revenue on a site or a blog. But membership can not be managed without a strategic vision, constant optimization and understanding of the interests of all parties : Internet , affiliate networks, advertisers and publishers.

And you , what are the lessons you have learned from your experience with affiliate?

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