SEO - WRITING FOR THE WEB ... HOW TO OPTIMIZE

Today, no matter what you write on the web, you need to optimize it for search engines. With more than 2 billion active Internet users in the world, search engines are the best way to get visibility and it is essential to learn to write and write well in order to maximize its visibility. 

To be read and seen, the sinews of war remains the ranking on the search engines! 

There are some key points to remember ... The Basics (SEO): 

The title (H1) should be short, direct and contain keywords 
(preferably less than 120 characters for your item to be easily shared on Twitter) 

Always add titles and "alt descriptions" on your images and links 

Add a relevant key word in paragraph (a maximum of 3 short texts for you and up to 6 for your long texts) 
Reduce the length of your URL and have one or keywords within 

Add a meta description (description of the contents of your article in a few words) 

The use of GRAS, a small benefit. Feel free to use it to maximize your chances. 

The use of internal links as a small benefit. Feel free to link your articles to an additional item that is present on your blog. 

SEO optimization of text 

Despite all these new habits to take during your writing sessions, never forget that what matters most is to have quality content and relevant, not to neglect the basic optimization (titles, URLs, internal links) and have a user-friendly platform.