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Big Data : given the abundance , the company must manage the scarcity

By: omer nawaz on Tuesday, 13 January 2015 | 07:27

Big Data: given the abundance, the company must manage the scarcity

CIRCLE. We are drowning literally under the abundance of information.

This information comes from the telephone, the Internet, social networks, business ... The abundance of data has become a reality that is growing exponentially: this movement is accelerating became a major trend in our society, impacting BtoB relations,

This abundance obviously comes from the connections and interconnections increasingly sophisticated that exist between people. These connections are not unambiguous. --

A fuzzy moved that combines real intimacy and simple "local network". This vagueness is maintained by increasing the speed in which we live. The connections are fast: the snapshot is a stallion.

Big Data is all data collected, stored, which comes from multiple sources rooted in the multiplicity of instant connections.

What impact will it have?

This life in the snapshot partially obscures the observation of underlying trends. Between short temporality, immediacy, and thinking about the long term, we have lost the sense of time and reflection. People are more and more in the reaction and have difficulty being in action.

What are the challenges?

There are in my opinion two challenges:
First, the challenge for CIOs is to collect and store a volume of increasingly voluminous information. Beyond the storage it is to make this information available to allow analysis: the role of analysts will simplify this information and deduce meaning a trade in order to allow for understanding decision making .

The second challenge is the simplification of the information. Easy is remove the background noise that accompanies the real message. This simplification depends on the aim: Business development, reputation, segmentation, typology ... As soon as the simplification of the information is successful, it must be summarized to make it accessible and readable to anyone who needs to decide.
Sift and agglomerate these are two new information system tasks.

What challenges for the company?

Policymakers face two situations simultaneously:

1. Adapting depending on the events of the moment; that is to say, adapting the sales of products and services based on customer demand, monitor sales efforts between visits face to face and other relationships ... And in order to cope with market opportunities. The enterprise must be agile to adapt to clients.

2. Have a prospective approach to detect "weak signals". It is distinguished for the company, which reports to the epiphenomenon of what a future major trend: it is a strategic issue for the sustainability of the business.

The examples are numerous. So many of us have used Kodak film. Today the company is a dying SMEs who discovered in his time digital camera ... And who has believed that too late in this market.

There are almost 10 years, all the media took up the "Second Life" refers to express the new possibilities of the Internet. Leisure, business, interactions ... Is Second Life has finally become a daily reality? I Do Not.

On the other hand, we have also evolved in mobile telephony. Smartphones have completely democratized, from what was initially a particular use of mobile phones. These uses, which could have been temporary profoundly changed the tools and personal or business ecosystems. Thousands of people and businesses have adapted to these changes.
The structure of supply of businesses found in impacted. Does the use of an application will be temporary or not? What will be the evolution of customers and uses?
Through this, and thus it seems important for the company to adopt the "humble attitude" intensively exploit its big data to discover how customers are found suitable uses and adapt to meet customers.

How does a company need to be concretely adapt its operation?

The business organization has to come out of a confusion of genres. We have:
- Some CIOs who want to control the implementation of increasingly complex applications.
- The business teams who are deprived of the information they need to drive their business
In the end, we see the neutralization of the teams because everyone wants to do business on the other. This two very antagonistic approaches:
- ISD makes a business process information and the craft made the decision to drive its business.
- ISD wants to make data analysis and business wants to SI by getting the information that it needs to control its activity.

In conclusion, a strong border and non-hermetic be defined between the IS and trades.
SI implement all elements that will restore the information to adopt procedures to simplify and abstract. The SI must make this information accessible, available, reliable, directly on the user's workstation. SI is the logistics information, so that the business can work.

On the other hand, the business (business executive, marketer, seller ...) must learn to appropriate these simplified information for him. He must interpret, infer, exploit and ultimately "analyze usage," ie identify weak signals or detect opportunities.
In all cases, it is necessary to distinguish the short-termist elements, which can be one-off business opportunities for the company, fund trends, structuring.
In summary ...

Big Data is always more data to be analyzed in a world where the tools are more powerful and where analytical methods remain the same.

The world of Big Data is a data abundance of world in which there are finally two great rarities: time and knowledge.

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