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How to optimize images for SEO

By: omer nawaz on Saturday, 23 November 2013 | 00:52

When you put a face to optimize SEO a website , either a static page or a blog it is clear that you focus on positioning each of the pages of the same, and the home, and many times we forget the images . However, having the images on your site is properly optimized extremely useful, especially for two fundamental factors.
  1. You attract traffic from Google Images : Yes, a traffic that you think "not worth much" and, in fact, is as valuable as Google traffic "normal", but visits are visits and you can get some conversion of them, I do not forget.
  2. Helps position your site : If you have an image correctly positioned for a term and this image is hosted on a page that deals with the same subject, will surely have a small turbo positioning for the "parent page", and this it does is interesting, right?
In our favor we have to position images is not nearly as hard as position pages, and that relaxes things a lot further for you to do a good SEO on page is more than enough in most cases, because we're not to go crazyfor traffic, for more or less as it is, is secondary, do not you think?, because here you have the list of five tips to optimize images facing the SEO.

ALT Tags and Title

Yes, I never tire of repeating, if the image is hosted on a post or page of your site, the image should have a descriptive ALT tag , and if you can be in line with the theme of the page with keywords, better than better, this is one party that will give us the small turbo positioning our landing page as I said before.
On the other hand, if the image is "loose" on a page, do not neglect the Title tag, you know that it is of vital importance.

Filename

Follow the same logic you follow with every page of your site . If you've carefully worked very molona an infographic on the latest data from Facebook, you an example, much more to help you if you put position as the file name something like "infographic-molona-facebook" if you put "191882", since, in this second case, Google will have no idea what you're representing with that imgen.

Format

Google and other search engines along better with the images in JPG, let's say it has become the "Internet standard". Yes, I know full well that JPG is not far from a panacea and has many weaknesses, but, my friend, is what you get.
If you can use in your extensions JPG can also do in GIF or PNG , but do not get out of these three if you want to position fairly well.

Anchor text

The link text or anchor text is what Google will tell besides the ALT tag can be seen in the image, follow the same advice as above and will reinforce the positioning of the image to the keywords you type in these fields.

Size

Try to get within the standards , ie bit like an image on a site 10 MPx unless you're on a photography site, but what if this is your case?, simple, uploads the image as large as want but, put it when the page is hosted plays with tags size height and width and you're done.
With these five simple steps and see how it acquiesces, and much, the way in which you position your images on Google with evil purpose of improving the organic rankings of your site pages.

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