When we talk about SEO positioning, involve many elements that influence directly or indirectly in the process and help the success or not of the same, such as code HTML , site architecture, quality of content and strategies to exchange links relevant.
We must take into account that the main aim of any SEO is: achieve a visible site for electronic search engines without losing sight of humans.
But do not worry if you do not know any of these points I mention above. However, it is necessary that you know you need some basics on how to operate in the search engines when "visit" and interact with our website.
Databases
Electronic seekers develop their databases using the "views" that make Web sites with search engines (commonly called spiders). You can add sites manually and directly to the browser, however these search engines will find your site and indexed within their databases.
When spiders read your site, take the text of your pages, followed by all the links which are in the same to other pages on the same site (internal pages), or, pages that you do some link. They will read your Meta Tags (depending on the browser) and the section of <body> in your code. The spiders look for violations within their ranks (if any), and finally deposited the information from their databases (known as the cache).
The spider will read on the internal pages of each link you have, repeating the same process for each page read. Spiders can only "see" Basic HTML code. They do not recognize complex JavaScript applications, animations format flash (only superficially) and other complex codes.
Algorithms
Once the electronic search information has your site within the database, applies a mathematical formula on the content for positioning (known as algorithm). These algorithms vary in each search engine and are adjusted periodically to improve the quality of their results.
However, we know that all electronic search engines look for keywords within the site to assign a value in terms of relevance and focus of the site. To make more effective the spider to visit our site, we recommend that you should take into account perhaps the most important aspect: the content .
A "spiders" like the content
It is recommended that each page containing at least 200 to 400 words in content. The machines do not "read" code, so an image-based applications or scheduled site will not help much for a 100% visibility.
Each page within your site must be unique in content and optimization. Remember to use a title, description and keywords (keywords) only to help customize each section of your site. Consider the title of your site as another aspect of importance to optimize, as will be the display of first when you show up listed in the electronic search engines.
Also, remember to place the actual content of each page in a place accessible to the search spider. They roam the site from left to right and top to bottom.
Links
As for incoming and outgoing links , you should focus on three types of links: internal (sites that want to list within your site), external (those friends sites that wish to list your site on their Web) and within the same site ( referred to the site navigation own).
Once you understand this, you have the need to be ready to start the hard work that comes to Web positioning knowledge. Never forget that the search engines update their databases and can be left out of the results pages without warning, so it is advisable that you're monitoring the movements of the website as the days, months and even years.
Conclusion
Never believe that the development of an online strategy arises from the "overnight"; instead of this, think in terms of medium to long term (6-12 months). For that you need tools for statistical monitoring of the site. Choose the one you consider convenient and welcome to the world of SEO positioning.
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